Senior UX Researcher

The Company

TADA ( helps businesses to improve sustainability by retaining their customers better. It is an end-to-end customer retention platform that brings together customer data and behavior from online and offline channels to launch and manage a revenue-centric retention program. Established in 2012, present in several countries in Southeast Asia. Our vision is to be the most impactful customer retention platform in the region. TADA has successfully been trusted by and integrated with 400+ Global Companies across fast-growing industries.

The Role: UX Researcher

Research Planning and Recruitment

  • Develop a well-crafted research plan with clear research objectives. 
  • Write usability research screeners and discussion guides.
  • Recruit targeted end-users for specific research studies.

Data Collection

  • Moderate one-on-one basic usability sessions. 
  • Help develop and implement quantitative surveys. 
  • Conduct stakeholder and client interviews

Data Analysis

  • Extract insights about user behaviors from web instrumentation tools. 
  • Translate user insights into actionable recommendations for the product team.
  • Craft personas and other “information radiators” (e.g. journey maps) to communicate insights across the design and development teams.
  • Create wireframe
  • Present design research findings to the larger team in a clear and organized fashion.


  • Work closely with the product team to identify research objectives.
  • Establish and implement an overall research strategy.
  • Build up a picture of your target users based on their needs, wants, motivations, and pain-points. 
  • Create user-friendly products based on real user feedback—not just your assumptions.

The Candidate

  • Passion for insights. You have the high enthusiasm to run primary data collection and analysis by empathically talking to users, formulating surveys, and other methods.
  • BA/BS in Design, Information Technology, Human-Computer Interaction, Computer Science, Visual Communication, Psychology, or related field from top universities
  • Minimum 2 years of relevant experience
  • Portfolio is a must!
  • Skills in building behavioral models/frameworks are highly appreciated.
  • A good understanding of current design patterns and guidelines for both mobile and web and are able to create a coherent cross-device experience
  • Ability to analyze problem from end-to-end and looking to solve the bigger picture
  • Experience in developing the design for new user experiences, creating concepts, designing mockups and specifications, and representing the designs to the product team
  • Excellent problem-solving skills.
  • Effective verbal and written communication skills.

What We Offer

  • A high degree of autonomy and freedom of creativity in a welcoming environment
  • Sabbatical program of 15 days blocked leaves every 3 years of your tenure with us to recharge as we know that working long term in a company might be taxing.
  • We aim to create an entrepreneur out of our team, where we are committed to supporting learning and development aspirations within and outside of our organization
  • A unique environment of a mission-driven digital company present since 2012, start-up mindset always - yet a bit wiser

Our Values

  • Think and Act Like an Owner
  • Deliver Beyond Expectation
  • Be Helpful
  • Embrace and Drive Change
  • Pursue Learning and Growth
  • Be Open, Honest, and Constructive

If you are up for the challenge, we hope you will join the team and take part in our journey to be the Most Impactful CRP in the region.

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