) helps businesses to improve sustainability by retaining their customers better. It is an end-to-end customer retention platform that brings together customer data and behavior from online and offline channels to launch and manage a revenue-centric retention program. Established in 2012, present in several countries in Southeast Asia. Our vision is to be the most impactful customer retention platform in the region. TADA has successfully been trusted by and integrated with 400+ Global Companies across fast-growing industries.
This role is part of the Commercial team and will be reporting to the Head of Commercial. In this role you are making an impact in strengthening our business in assigned categories or segments.
The Role: Senior Manager Product Marketing
- Create sales playbooks for specific verticals and our email product.
- Refine and update messaging and collateral.
- Train the sales and customer success teams on product and support offerings, and create related training materials.
- Create collateral for prospects and customers that clearly articulate our email product.
- Create vertical-specific content and materials that showcase the value TADA creates for customers.
- Ensure that messaging resonates with customers and internal teams - (talk to customers and understand their motivations, needs and use-cases deeply. Ability to foster collaboration between multiple departments. Influence outcomes and project manage campaigns).
- Conduct competitive analysis/market research.
- Develop and produce market research that shows our products and services relative to competitors.
- Develop compelling content in collaboration with internal stakeholders that will help drive customer engagement.
- Help conceive and develop plans and coordinate with various teams to execute innovative programs that drive key metrics.
- Manage post-launch support for email and assigned verticals with content creation and internal training sessions.
- Think and Act Like an Owner
- Deliver Beyond Expectation
- Be Helpful
- Embrace and Drive Change
- Pursue Learning and Growth
- Be Open, Honest, and Constructive
If you are as excited as us about this role and our company, we hope you join the team and take part in our journey to create a “Truly-Global” product.
To find out more about us, please explore our website and app.