The Company

The Role: Senior Manager Product Marketing

• Create sales playbooks for specific verticals and our email product.
• Refine and update messaging and collateral.
• Train the sales and customer success teams on product and support offerings, and create related training materials.
• Create collateral for prospects and customers that clearly articulate our email product.
• Create vertical-specific content and materials that showcase the value TADA creates for customers.
• Ensure that messaging resonates with customers and internal teams - (talk to customers and understand their motivations, needs and use-cases deeply. Ability to foster collaboration between multiple departments. Influence outcomes  and project manage campaigns).
• Conduct competitive analysis/market research.
• Develop and produce market research that shows our products and services relative to competitors.
• Develop compelling content in collaboration with internal stakeholders that will help drive customer engagement.
• Help conceive and develop plans and coordinate with various teams to execute innovative programs that drive key metrics.
• Manage post-launch support for email and assigned verticals with content creation and internal training sessions.

The Candidate

• 5 – 8 years of product marketing, marketing, customer success, or related experience (B2B Market).
• Eagerness to roll up your sleeves to get things done (even the unglamorous things).
• Problem-solve in a fast-paced, self-driven environment.
• Communication aptitude coupled with an enthusiasm for product marketing and technology, and the ability to translate this into compelling narratives.
• Demonstrated superior analytical skills, applying conceptual models, recognizing patterns while drawing and defending conclusions.
• Must be adept at creating presentations and adaptable in altering the flow and content based on audience.
• Proven ability to plan and define research projects and interpret data to craft compelling stories.
• Passion for analyzing products, customers, and market dynamics.
• Strong writing and communication skills with the capacity to create exceptional content and comfortably engage with internal and external stakeholders.
• Extraordinary organizational skills with the ability to manage multiple priorities and meet deadlines.
• Inclusive collaboration style and can-do attitude that adds to the TADA culture.
• Ability to pick up new tools and concepts quickly.
• Highly collaborative and able to work in a fast growth, entrepreneurial environment across teams.
• Mix of left and right brain – able to drive creative ideas / solutions and analytical contents.
• Experience working with email as a product, mobile platforms and knowledge of the mobile marketing ecosystem.
• Exceptional strategic thinking ability and strong business judgment.
• Experience with sales enablement, training, etc.
• Experience in marketing products and services.
• In-depth understanding of the mobile engagement space.
• Experience in eCommerce, FinTech, or Gaming is a plus.

What We Offer

• A high degree of autonomy and freedom of creativity in a welcoming environment
• Work from home or remote working option
• Sabbatical program of 15 days blocked leave every 3 years of your tenure with us to recharge as we know that working long term in a company might be taxing.
• We aim to create an entrepreneur out of our team, where we are committed to support learning and development aspirations within and outside of our organization
• A unique environment of a mission-driven digital company present since 2012, start-up mindset always - yet a bit wiser

Our Values

• Think and Act Like an Owner
• Deliver Beyond Expectation
• Be Helpful
• Embrace and Drive Change
• Pursue Learning and Growth
• Be Open, Honest, and Constructive

If you are as excited as us about this role and our company, we hope you join the team and take part in our journey to create a “Truly-Global” product.

To find out more about us, please explore our website and app.