The Company

The Role: Content Marketing Specialist 

• Improve organic visibility for the brand in all it’s marketing across focus markets. Grow the number of relevant, high-quality inbound links to TADA main website and microsites.
• Recommend and execute an off-site content strategy to include blogger/influencer outreach, competitors, gifting, advertorials, link reclamation, and external content creation/guest writing on relevant content sites.
• Understand which topic/category areas are of a higher priority and aim to build brand awareness online and improve organic search visibility for the brand.
• Analyze and identify content outreach campaigns. Strike the right balance between paid-for content and encouraging earned links.
• Research and investigate competitor strategies.
• Leverage in-house research and content assets to create unique stats and data for the purpose of generating earned editorial mentions.
• Work closely with PR, social media and content folks to maintain and build on existing media and influencer relationships.
• Work with the content team to ensure integration of content & social campaigns, engaging with external sites/influencers.
• Optimizing the content published on the website for targeted queries.
• Identifying ways to improve top of the funnel conversions for different content types.

The Candidate

• Excellent writing skills, preferably someone with at least 3 – 4+ years of writing experience.
• Experience with SEO tools such as SEMRush, Ahrefs, MOZ etc.
• Someone with a natural passion and a flair for storytelling and writing with impeccable grammar.
• Research skills and interest in startups, SaaS, business and technology, aware of SEO & Social media fundamentals.
• Prior experience in content marketing and B2B SaaS a plus.
• PR & Mass communication background is a plus.

What We Offer

• A high degree of autonomy and freedom of creativity in a welcoming environment
• Work from home or remote working option
• Sabbatical program of 15 days blocked leave every 3 years of your tenure with us to recharge as we know that working long term in a company might be taxing.
• We aim to create an entrepreneur out of our team, where we are committed to support learning and development aspirations within and outside of our organization
• A unique environment of a mission-driven digital company present since 2012, start-up mindset always - yet a bit wiser

Our Values

• Think and Act Like an Owner
• Deliver Beyond Expectation
• Be Helpful
• Embrace and Drive Change
• Pursue Learning and Growth
• Be Open, Honest, and Constructive

If you are as excited as us about this role and our company, we hope you join the team and take part in our journey to create a “Truly-Global” product.

To find out more about us, please explore our website and app.